RealSpend
A fintech app that helps users track spending, automate savings, and get AI-driven insights.
Product Designer
Branding Designer
SpendTrue.LLC
Background
Challenges I tackled during my internship
When I joined the RealSpend team, I needed to be versatile—there was a product vision but no visual identity or user experience. I took on the challenge of building everything from scratch, including the brand, website, and functional mobile design.
Deliverables
Branding - Read to Use
I designed the complete branding guidelines for RealSpend, covering every element from scratch. This includes the logo system, color palette, typography, and other visual assets. All deliverables were created individually to build a flexible and professional brand system ready for immediate use.
Mobile Design - Read to Explore
I designed over 150+ mobile interfaces for RealSpend. Since the app hasn’t been officially launched yet, I’m only showcasing some of the core features for now.
01 Connect Your Finances
Link all your accounts in one secure place
Instant syncing of transactions across banks and cards
Complete financial visibility without switching between apps
02 AI Financial Assistant
Ask natural questions about your spending patterns
Get personalized advice for saving toward specific goals
Receive smart insights on optimizing your financial habits
Plan ahead with AI-powered forecasting
03 Smart Spend Tracking
Accounts: View balances and activity across all linked accounts
Transaction: Search, filter, and categorize your spending history
Cashflow: Visualize income vs. spending with detailed breakdowns
Recurring: Automatically detect and manage subscriptions
Web Design - Ready to Launch
The website will be officially launched soon! Stay tuned!
Design System - Read to Scale
Working at a startup means there’s no ready-made design system like in big companies—everything has to be defined and organized from scratch. However, designing without clear guidelines felt messy, especially when my teammate and I ended up creating overlapping components with inconsistent styles.
That’s when I took the initiative to build a comprehensive design system, bringing clarity, consistency, and efficiency to our work.
Wrap-up
My Key Takeaways are...
Be versatile – I took on branding, web development, and a bit of product management, which helped me adapt to different needs.
Balance is key – good design requires considering business goals and technical constraints, not just customers.
Communicate with logic – when persuading others, back your ideas with data and clear reasoning.
Design systems matter – they save time, prevent inconsistencies, and keep the team aligned.
Meet Our Team
We meet every day, and honestly, ✨ I feel so lucky to work with this team! ✨
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